The book will guide you through Twitter basics to advanced actionable advice:
the power of 140 characters and how to use it;
the benefits of joining Twitter;
the differences between twittering and blogging;
promoting your Twitter profile;
using the search feature;
how to write useful and valuable tweets;
exploring and learning other people’s “twittering” tactics;
using Twitter in conjunction with your blog;
using Twitter as a business tool.
…people are also using the site to ask questions, ask for advice and even network with other like minded people with the intention of forming a business relationship later on.
Here is only few tactics you can use to promote your Twitter profile:
give your profile a branded URL (twitter.com/yourbrandname);
give your profile a branded look and feel (customize it using your brand colors and logos);
create a unique branded Twitter badge/widget;
give your profile URL in the bottom of your emails;
follow other people;
use correct keywords to get found by other like-minded Twitterers;
Keep people in touch with your Twitter profile: the book gives some great ideas on what to tweet about to get people interested in you and your business:
Think of each tweet you send out as a headline.
Using Twitter as a business tool:
get to know your customers;
brand your business;
get traffic to your website.
Apart from the above, the book lists and reviews some great Twitter tools that can help you in promoting and using your profile.
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