After a successful campaign last summer, Levis is once again turning to Facebook to find the next online face and voice of Levis womenswear, a.k.a Levis Girl.
This time, the search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should be chosen for the role, which involves engaging with Levis fan base on Facebook and Twitter on a day-to-day basis. To qualify, videos must be submitted via the retailers Facebook Page by February 2.
From the video submissions, Levis will select five candidates for a public voti! ng round between February 16 and 23, which will test each candidates ability to mobilize her personal network on her behalf. Its a clever strategy that is sure to win Levis many more Facebook Likes, whilst giving existing fans a hand in the selection process.
The winner will be announced on March 7 and receive a six-month paid position at Levis San Francisco headquarters to work alongside the more permanently situated Levis Guy.
What do you think of the contest? Have you ever competed in something to win a job?
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