Weve seen a lot of inventive music videos this past year interactive videos, crowdsourced videos, HTML5-based videos but we hadnt seen a 360-degree video, until now. Black Eyed Peas frontman Will.i.am just launched his digital media company, will.i.apps, and to kick off the app-travaganza hes out with a Peas-branded app featuring a pretty immersive vid.
The app titled BEP360 is the first release from will.i.apps, a company Will.i.am founded with Edo Segal of Futurity Ventures. Like pre-existing services like Mobile Roadie, will.i.apps will help artists create mobile apps to best showcase the! ir music and brand.
Thats the aim of BEP360 to bring the fan into the Black Eyed Peass world. The app features a video for the bands song The Time (Dirty Bit) the first single from new album, The Beginning, which allows the user to explore the world of the video (basically a party) by moving his or her phone around. IE, If you point your phone at the ceiling, youll see the ceiling of the party. Its like Google Earth, with more scantily clad chicks.
The app also includes an augmented reality view, which brings the latest album cover to life; a photo session that lets you take pictures of the band members in a virtual, 360-degree photo shoot; a virtual map that displays comments and pictures posted by other fans (you can take snaps with the virtual band members in the AR view and share them out); the Peass Twitter feed; and a puzzle game.
Overall, the video is far and away the coolest aspect of the app, but, frankly, I wouldnt shell out the $2.99 to download it if youre not a pretty big Black Eyed Peas fan.
Were far more interested to see what other apps will.i.apps creates for artists, seeing as how its a company founded by a working musician.
BEP360 is currently available for the iPhone, iPod touch and iPad [iTunes link].
More About: apple, black eyed peas, will.i.am, will.i.apps
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