ABC's Sync iPad app is getting revived for Grey's Anatomy

Reincarnation may not be part of everyone's belief system, but ABC has apparently embraced the concept for its eavesdropping Sync iPad app, which blipped in and out of existence after My Generation failed spectacularly last fall. At least that's what Rick Mandler, vice president of digital media at ABC, shared at Hill Holiday's TVnext conference, stating, "we went back and said, let's try this again with a show that we know is going to be around for a while." Now, the app is being called away from the pearly gates to serve as an iPad companion for Grey's Anatomy and presumably will operate much like the original, by providing synced polls, quizzes, and social media ties-in -- you know, playing into that whole three screens trend. There's also no word on whether the app will receive a makeover befitting of its new McSteamy / Dreamy subject matter, or when this revival will actually take place. If ABC really wants this new media interaction experiment to go differently this time, though, we expect to learn more from an intense voice talking over flashes of frantic gurney races and risque locker room encounters sometime soon.

ABC's Sync iPad app is getting revived for Grey's Anatomy originally appeared on Engadget HD on Tue, 01 Feb 2011 13:37:00 EST. Please see our terms for use of feeds.

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