Online shopping is wildly convenient if youre tight on time or live out in the boonies, miles from a mall. But often with convenience, comes compromise on both quality and tailored fit because its hard to tell from a picture, especially of a supermodel, what the clothes really look like and how they will fit on you.
Three of todays hottest fashion start-ups, recommended to me by none other than the founders of Of A Kind, are defining a niche for themselves by selling custom-made mens shirts online. How do they compare? TNW takes out the measuring tape.
Proper Cloth
Founder: Seph Skerritt
Location: New York City
Launched: October, 2008
Proper Cloth provides customers with various methods fordeterminingsize to help them create the perfect size.Customers can follow video tutorials on how to measure their body, answer a smart sizes survey, choosing from a database of other brand sizes, or by just going with simple standard sizes.
CBM: How could a girl get her boyfriends size?
Seph Skerritt: If youre going to buy your boy a shirt and you want it to be a surprise, you should sneak into his closet and measure his favorite shirt when hes not around. I will gladly send out a measuring tape to help with this. She could also just measure his body directly with his cooperation. Folks in New York are welcome to drop by their office for a f! itting t oo.
Proper Cloth also offersgift cards. For gift certificates over $120, they include a cool gift box with fabric samples and a measuring tape.
Proper Cloth guarantees a perfect fit by giving every customer complimentary alterations on his first shirt. Expect an updated version in another 2 weeks after emailing the company. They have something for everyone lots of cool, trendy casual styles that arent too expensive and more high-end looks. The combinations are endless and each shirt can be shared on Facebook and Twitter. Theyre currently showing 80 fabrics, 4 collar styles, 3 cuff styles, 4 button options, 80 accent options, monogram options, and more.Shirts start at $89 and go up to $300 and delivery is guaranteed 2-3 weeks after purchase, shipping is free. Shirts are manufactured in Malaysia.
CBM: Your thoughts on 2011 trendsin mens fashion?
SS: Slimmer cuts continue to be popular, which makes custom fit even more important. For casual styles, tailored oxford cloth button downs and plaids are definitely going to be big this year.
Biased Cut
Founders: Jonathan Cheng, Annie Tai, and Eric Bertelsen
Location: Headquartered in NYC, offices also in Hong Kong
Launched: December 2009
Biased Cut asks customers to provide 11 different body measurements, including their height and weight. They provide detailed instructions with images, as well as a video guide and our available for questions. Biased Cut keeps an experienced tailor on staff who sometimes makes adjustments based on his expertise, and if anything looks to be too far off Biased Cuts staff will reach out directly to the customers. And if for some reason the shirt is anything less than a g! reat fit , they personally work with the customer to ensure it gets there.
CBM: How could a girl get her boyfriends size?
Eric Bertelsen: Aside from measuring him in his sleep (assuming you have ninja-like qualities), the only way to really surprise him with an actual shirt is to sneak into his closet and measure one of his best-fitting ones. Of course, this gives you a new shirt that only fits as well as his existing one.
Alternatively, wed suggest taking the measurements under his consent, which is actually a pretty simple process and only takes 5 minutes (and well send you a free measuring tape). Or, you can purchase a gift card from us, and then let him have more input in the process.
Shirts are priced at $85 or $95, and first time customers receive a $20 store credit just for signing up. The online store typically carries 15-20 styles, with variations on collar and cuff type. We prefer to keep our collection a little more curated and make the little decisions for the customer, things like pleats, pockets, stitching, button type, etc, says Bertelsen. Most of their shirts are available in limited quantities and they rarely restock fabrics.
Everyone from the team contributes to the design process. We source fabrics from around the world, so were constantly searching for the best thats out there. We have an exhaustive selection process, always taking in consideration things like quality, value, durability, season, and (sometimes) current trends. -Eric Bertelsen
Their shirts are tailored by a modern tailoring shop in Hong Kong that has experience with numerous internationally renowned brands. Two of B.C.s team members, Cheng and Taireside there permanently, allowing the company to work personall! y with t he tailors on new designs and adjustments and do onsite quality control.
Shirts are delivered within 3-4 weeks from order date. Shipping within the US costs $5 per order, and $15 for international deliveries.
CBM: Your thoughts on 2011 trendsin mens fashion?
EB: We wont go outside of our comfort zone of shirts, but we expect mens shirting to see a lot of carryover from 2010 trends. Brightly colored ginghams will likely remain popular, perhaps with an emphasize on the smaller checks (aka microchecks). Chambray was and continues to be popular for the more casual shirts, but that may run its course in 2011. Some interesting bright and bold solids have also been appearing recently.
Other design features to watch for are a shrinking collars and club collars. We arent big fans of the thin collars, but we love the club. Its a cheeky, smart touch to an otherwise traditionally styled shirt that still has roots in classic mens style.
Deo Veritas
Founder: Vinnie Sikka
Location: Chicago
Launched: 2007
Deo Veritas wasfounded on the principle that hand made clothing should not be a luxury afforded only to the affluent. The platform ensures a great fit by offering 3 measurement methods which addresses most body types and proportions.
CBM: How could a girl get her boyfriends size?
Vinnie Sikka: Measuring an existing shirt out of a mans closet is the easiest way to get his measurements, particularly if you can find a shirt that you know fits him well. If youre not intending to make this a surprise, taking his measurements for him would also be a great option.
Deo Veritas offers a basic tester shirt for $45 for those new to e-tailoring. Their most expensive line is the premium, silky smooth Thomas Mason line, which tops out at $144 a shirt. They offer 80 different fabric choices, 6 different collars, 5 different cuffs, 3 placket styles and 3 back pleat styles.
They offer monogramming, options for collar stays, matching pocket squares, contrasting fabric (for the inner collars and cuffs) and an option for sewn collar. Their shirts are produced at their central production facility in Hong Kong, which is a major destination for travelers looking for inexpensive, high-quality tailored clothing.
The typical shirt delivery time from order placement is 28 31 days, so a little slow if youre looking to buy your honey a shirt for the big V-Day. For an additional cost of $40, shirts can arrive in as little as 10 days should customers select the rush delivery option. Delivery is free to the US and Canada. Worldwide shipping is available for an additional, nominal fee calculated at checkout based on geographic region.
CBM: Your thoughts on 2011 trendsin mens fashion?.
VS: Tapered (not super slim) cuts that accentuate the shoulders and chest, shorter collars, solid grays, gingham checks, and bold stripes have been trending up for sometime. Stay away from ridiculous contrast options, i.e. black and white check pattern on a maroon striped shirt subtlety will win you points. The flowback, aka cocktail cuff has also been making a bit of a resurgence for any film buffs these are also known as the James Bond cuffs, popularized by Sean Connery & Roger Moore back in the 60s and 70s. A bit flashy, but they can work with the right outfit.
While Deo Veritas doesnt have a store, it has started offering an off the rack collection in select stores in Chicago.
Just to engage in a little skepticism I reached out to two of my favorite well-dressed men.
Life enthusiast,CJN says, On some level, sending your measurements makes sense. On another level, being measured by someone that has made lots of shirts and understands the subtle details of fit, etc. is another. There are lots of little details that, in aggregate, add up to a lot. I dont think you could ever really get a perfect shirt from one of these sites.
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