Wednesday, February 2, 2011

The PR / Press Disconnect: BlogDash wants to help.

If youre a blogger, youve likely received a banal email from a nondescript hack that hasaggressively(and therefore irritatingly)tried to grab your attention.

And if you work in public relations, youve probably been either ignored or rudely answered by countless writers.

But arent we meant to work together?

David Spinks is a serial entrepreneur living in NYC. Hes the co-founder of u30pro, Scribnia and now BlogDash,a new site thats dedicated to connecting PR professionals with the appropriate and relevant bloggers theyre trying to reach.

The site, which launches today, is similar to a media database with a filter system that aims to be a huge boon to both press and public relations.

The site will help bring bloggers more targeted opportunities, explains Spinks, And we will helpbusinessesfind the exact bloggers they are looking for.

Its free for press: bloggers fill out a simple profile, optionally link Facebook and Twitter accounts, then choose their pitch preferences, such as email, Twitter, Facebook, Linkedin, in person or never pitch.

In then asks you 10 specific questions like Are you open to receiving money for writing a blog? and less morally concerning questions such as Are you open to receiving invitations to cover events? You can even write in little com! ments li ke, Only if theres booze.

Once logged in, bloggers can direct companies who pitch them to BlogDash and share their past experiences of working with certainbusinesses. Businesses can also write up and review bloggers. In addition to signing up, blogger names will be pulled in by partnering with other databases and by manually gathering publicly available information about bloggers like throughLinkedIn and Twitter.

Public relation companies and businesses with in-house communications staff will pay $300-$800 per month depending on how many different tools, lists and features they use. The site also includes an email feature. Bloggers are able to manage pitches through the site or via email. PR companies will not be allowed to mass message on the site.

BlogDashs teamincludesco-founder Mark Duquette, who is based in Montreal, and a remote team of designers and developers in different countries, including a development team in Romania. The New York staff works out of New Work City, a co-working space in SoHo of independent entrepreneurs. Prior to BlogDash, Duquetteran an ad network, Hispano Click. Its sale funded BlogDash in addition to private donations from friends, family and a few small angel investors.

Why create BlogDash? FounderDavid Spink is not only an entrepreneur, but a blogger in his own right, whos hoping to put forth a product that will make the lives of both press and PR less tiresome.

BlogDash is how Spink will monetizeScribnia, his year and half year oldblogging community, anorganized way for others to learn about bloggers biases, backgrounds, and abilities. Scribnia enables readers like yourself to rate writers that they love and those you cannot stand.

If youre a blogger would you use Scribnia or BlogDash? Tell us why or why not in ! the comm ents.Image Credit


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