Hulu has announced that it has closed a major deal with Viacom, the owners of Comedy Central, VH1, BET and TV Land. As part of the arrangement, The Daily Show and The Colbert Report will be making their triumphant return to Hulu.
Terms of the deal were not announced.
As part of the agreement, a selection of great current programming from MTV, Comedy Central, VH1, TV Land, BET and other Viacom channel brands will also be added to Hulu Plus, CEO Jason Kilar said in a blog post. Each episode of leading shows like Jersey Shore, Teen Mom 2, and Tosh.0 will be available starting 21 days after their on-air premiere, and all episodes will remain on the service through the end of their respective season.
The Daily Show and The ! Colbert Report were Hulus top two shows respectively before Viacom yanked them from Hulus line-up in March 2010.
Whats changed? The answer is Hulu Plus, the companys subscription-based service. With a more viable income stream in place, Viacom was more inclined to bring its content back to Hulu. In November, Hulu announced that it had surpassed 30 million users and would generate $240 million in revenue in 2010.
More About: hulu, hulu plus, News Corp, television, The Colbert Report, the daily show, viacom
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